Consumption and identity
W.H.Smith continue to defend their promotion of Playboy stationary aimed mainly at pre-pubescent girls.
However, for W.H.Smith it is a style choice. "We believe it is a fashion range," says Evans. "There's no inappropriate imagery. It is just the bunny. It's a bit of fun, popular and fashionable."
I agree W.H.Smith, there is no ‘inappropriate imagery, but neither is there anything ’inappropriate’ in the Nazi Swastika, which is also just an image. It is the message behind the image that carries the power, when it becomes a symbol of something else.
Imagine trying to use a Swastika to promote a product.
Imagine defending your choice of advertising imagery by declaring that the swastika is merely a Mandala symbolising ones' ultimate goal on the spiritual path. There is no “inappropriate imagery” It is just a Mandala, pretty and spiritual, and was celebrated for years as a meditative tool before the Nazi party used it as THEIR symbol.